Affiliate Marketing in 2022: The Strategies of a New Normal
COVID-19 and its aftermath helped power affiliate marketing to very healthy growth, and looming economic challenges figure to give it another jolt.
But hurdles remain in its path to becoming a critical channel in the digital ad landscape. eMarketer Senior Analyst, Max Willens, will walk through how affiliate marketing’s recent growth compares to digital channels and how it tracks to shifting consumer behaviors.
He’ll examine how recent trends within the industry including brands using affiliate to drive upper and lower funnel KPIs, consumers’ growing comfort with affiliate marketing, are (and aren’t) helping move the channel closer to the middle of the conversation about digital ad spending.
