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Affiliate marketing is making a strong case for the role it can play in marketers’ broader digital plans, as influencer marketing, retail media, and social ad spending continue to gain steam. Unfortunately, 28% of US marketing executives do not know the effect affiliate marketing is having on their revenues. This is a critical mistake.
This eMarketer report reveals:
- Affiliate marketing trends
- Future projections
- Analysis on how the space is changing
- Plus more!
You can also gain access to watch the recorded Partnership Day NYC session with eMarketer Senior Analyst, Max Willens, presenting the report data here! Catch a sneak preview below!