Your complete back-to-school affiliate planning strategy

While for the most part, the pandemic remains in our rear-view mirror, residual effects including relentless inflation and recession fears are still being felt for most Americans.

Yet when it comes to back-to-school shopping, the National Retail Federation (NRF) and Prosper Insights & Analytics report that records will once again be set to hit $41.5B—up from $36.9B last year and also up from 2021's record breaking (at that time) $37.1B. The study, which covered 7,843 consumer respondents details the findings and points out that in July alone, more than half of respondents had begin their shopping already.

So, as we exit one very long phase of pandemic-related changes to our daily lives, routines, and shopping habits, one of the biggest takeaways for back-to-school shopping 2023 could be a pandemic residual: inflation.

Learn more about back-to-school shopping trends by downloading our eBook today!