Complete analysis covering 187 brands, 6 retail categories, and hundreds of thousands of consumer journeys. Discover how AI-surfaced content reshapes purchase decisions and which publishers drive measurable influence without clicks.
What’s Inside:
HaloIndex™ methodology and category benchmarks
Publisher and brand rankings by industry
AI shopping behavior analysis
Strategic implications for partnership measurement
VantagePoint™ is the authority layer for partnership commerce. It measures influence beyond clicks, quantifies fractional contribution, and establishes a shared, verifiable source of truth between advertisers and publishers in an AI-driven, zero-click world. The methodology behind this research analyzes hundreds of thousands of real consumer journeys across AI-assisted discovery, publisher content exposure, and downstream conversions to surface measurable, clickless influence.
The HaloIndex™ is a metric that quantifies how much partner influence is undercounted by last-click attribution by comparing AI-influenced outcomes to traditional click-based outcomes. Each category below shows different patterns of clickless influence. Explore the specific publishers, brands, and shopping behaviors driving conversions in your industry.
Meal delivery & specialty food
x1.
44
HaloIndex
EMERGING
Meal & Specialty Food delivery sees a lower but still significant clickless multiplier of x1.44. The subscription nature of many food services means consumers research carefully before committing.
Beauty is a deeply personal and research-intensive buying experience. Consumers want product recommendations they can trust. The x1.50 multiplier shows that beauty publishers are driving more influence than clicks suggest.
Tech purchases involve heavy research. Consumers compare specs, read reviews, watch videos, and ask AI to summarize their learnings. The clickless multiplier here is x1.87, which tracks with the category average.
Gift baskets show a significant clickless multiplier at x1.92. These purchases are often occasion-driven and research-intensive, with consumers comparing options across multiple sources before buying.
Fashion leads the clickless economy. For every conversion tracked through traditional clicks, publishers are driving 2.7x more through indirect influence.
The Home Improvement category shows the highest clickless multiplier we measured. Home improvement purchases are expensive, infrequent, and heavily researched. Consumers gather information from multiple sources before buying, creating extensive invisible influence.
