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Client success story

Destination success: How Trip.com lands huge outcomes by increasing their partner portfolio

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The set up

Trip.com is a global travel company employing over 45K employees worldwide and over 400 million members, making it one of the leading online travel agencies in the world. Trip.com joined Partnerize in 2018 with great results but the pandemic took hold not long after effectively bringing the travel industry to a screeching halt. However, Trip.com has experienced strong YoY growth in the APAC region with the travel industry gaining huge momentum post-Covid. And with this growth comes an opportunity for Trip.com to build its partnership network and scale operations. Trip.com’s main objectives in joining Partnerize were to expand its partner types, with a focus on content partner acquisition, and implementing strategic commissioning across its partner portfolio from one centralised system.

The treatment

Partnerize provided the efficiencies Trip.com sought to stimulate partner growth and control marketing expenditure through strategic commissioning. Over the past two years, Trip.com, increased its partner conversion by four times and increased its exposure to click-active partners by eight times
on the Partnerize platform. While they still invest in cashback and loyalty partners as well as coupon sites, Trip.com has increased its content partners in the past two years eight times over.

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“Not only have we significantly increased our partner portfolio through Partnerize over the past few years, but we have also been able to diversify our partners and sustain strong yearly growth post Covid.”

Trip.com
Henrique de Castro Almeida
Global Head of Affiliate Marketing

Trip.com works with a vast array of meta-data to power this growth. The brand can easily utilise meta-data to provide a holistic view of its campaigns and results, which include strategic commissioning that also strengthens partner engagement. Trip.com is able to understand and predict future patterns and create the right content and offers for its partners. Robust analytics and comparison reporting within the platform also provides up-to-date information and insights for the team to tweak commissioning strategies whilst maintaining transparency with partners across the campaign.

The results

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4
X

increase in active converting partners in two years

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8
X

increase in content partners since 2021

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30

hours saved weekly from automations and efficiencies

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10
+

increase in Gross Merchandise Value (GMV)

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Trip.com case study

Trip.com has experienced strong YoY growth in the APAC region with the travel industry gaining huge momentum post-Covid.  Over the past two years, Trip.com,  increased its partner conversion by 4 X and increased its exposure to click-active partners by eight times on the Partnerize platform.

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