Watch our recent PI Live Global panel discuss the unique approach luxury brands are taking to adopt affiliate into their marketing activities.
Luxury brands and retailers have often been suspicious of traditional affiliate programs out of a belief that the channel is all about deep discounts. Now, with affiliate platforms offering more partner diversity and flexibility, luxury retailers are taking a second look.
Hosted by our own Carys Roche, Customer Success Team Lead EMEA, she is joined by Jared Field, Browns Fashion, and Jaqueline Wladis, Condé Nast, to discuss how luxury fashion brands are leveraging partnership for growth in sales and brand perceptions.
This session was about actionable ideas and insights moving forward. Key takeaways included:
- Innovative approaches to partnerships from a luxury brand perspective
- Types of partners suitable for these brands and how they are measured
- What role incrementality has in performance marketing strategy for luxury brands
Don't miss out! Watch the panel recording today for these great insights.