The Rise of Affiliates: Why Affiliate Continues to Grow and What’s on the Horizon for 2024

Every year for the past seven or so years, the affiliate industry has been growing by at least double-digit percentages*. Since the pandemic and even in 2023 with increased cost of living pressures, these figures have continued to soar due to consumers shifting their buyer behaviour into more digital channels. The rising cost of living is only helping this channel growth to increase as a marketing favourite due to the commercial modelling associated with performance partnerships. It’s clear now that affiliate channels are playing a vital role in consumer buying activity, as well as consumer brand awareness.

Join us for an insightful panel discussion on the the key strengths driving the affiliate channel where senior executives will share their views on the varying affiliate and partnership categories and how each is growing and why. We’ll explore how this dynamic field has transformed over time, key changes, emerging trends, and the potential for innovation within the space.
*eMarketer report