Buyers now decide inside AI answers, before any click. So the value publishers create often never shows up as one. The 2026 Zero-Click Commerce Index™ found publishers influence 3.84x more purchase value than last-click credits them for — nearly 11x in luxury fashion. The data is clear: we need a new formula for rewarding influence.
What's inside:
- Why publishers are the only channel asked to prove every sale
- Why a click-based commission model can't pay for influence that
- A proposal for one system to measure, govern, and compensate influence in today's machine-mediated market
