Economic uncertainty has impacted both consumers and advertisers, making it difficult for experts to confidently forecast revenue and ad spend. In response to these unstable conditions, cautious advertisers tend to favor channels that are perceived to deliver the best results. However, without the appropriate measurement tools in place, performance metrics and data used to guide decisioning may be inaccurate. Further, without reliable incrementality measurement, advertisers risk misallocating their ad spend, jeopardizing both their marketing effectiveness and long-term success.
Download our incrementality guide to:
- Gain an understanding of incrementality and how to define it based on your business goals
- Go beyond conversions to measure the full value of your affiliate partnerships, including brand lift and earned media value.
- Garner actionable strategies for implementing your own incrementality measurement plan, even with limited resources.
