Putting the strategy into affiliate and partnership marketing
London Research + Partnerize: Putting the strategy into affiliate and partnership marketing
The ability to drive sales through a partner channel while only paying for actual conversions – rather than clicks or ad impressions – has helped to establish affiliate marketing (increasingly known as partnership marketing)as one of the most effective channels within the modern marketer’s arsenal.
Download the eBook by London Research in conjunction with Partnerize that examines:
Affiliate channel evolution
Using data to drive incremental sales while avoiding cannibalization
