Dream results: PillowTalk finds a 15% higher conversion rate with Partnerize
The set up
Pillow Talk required a platform that could not only deliver better conversion efficiency but also provide the strategic controls and optimization tools necessary to transform the affiliate channel into a powerful engine for national expansion and high-value customer acquisition. Specifically, they wanted to:
The treatment
Pillow Talk developed a three-pronged strategy that focused on maximizing the potential of existing high-value partners, diagnosing and optimizing underperforming partners, and aggressively cleaning up the inactive partner segment. This was executed with their dedicated Account Strategist plus real-time strategic controls to align partner rewards with Pillow Talk's specific goals for AOV, new customer acquisition, and ROAS.
For their existing top partners, they:
For their underperforming partners, they:
For their inactive partners, they:
“Partnerize not only gave us the real-time strategic controls and support we needed, but it also helped us deliver the highest AOV among all our online paid channels during Q4. It's a fundamental improvement in our digital performance."
Maddie Chaplin
Digital Marketing Manager, Pillow Talk.
The results
The three-pronged strategy of partner maximization, focused optimization, and aggressive clean-up, underpinned by Partnerize’s Maximize support, delivered immediate and exceptional performance, driving significant growth and efficiency across Pillow Talk’s key metrics:
Interested?
See how the Partnerize Partner Management Platform can help you scale your partnership programs, diversify revenue streams, and ensure outstanding brand protection.
