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Beyond Last Click Within Affiliate


Watch our recent PI Live Global keynote discussing how the partner channel needs to move away from last click attribution. 

A lot has changed in affiliate since COVID-19 stay at home orders were enacted. With more consumers shopping online, we have seen an increase in traffic to partner publishers which has dramatically affected the performance of the channel. Here we look at benchmark data collected from the Partnerize platform which reveals partner category trends that highlight the shifting affiliate landscape from a “last click closing channel” to a top of funnel, acquisition channel.

Key takeaways include:

  • Publisher category performance and trends
  • The rise of content publisher contributions 
  • Actionable ways to onboard, engage and reward content partners to align with your wider affiliate strategy

Don't miss out! Watch the keynote recording today for these great insights.


Sean Sewell

Senior Vice President of Sales, EMEA