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Executive Panel
Prioritizing Partnerships: What's It Going to Take?
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Despite existing for over two decades, affiliate marketing has never been recognized or prioritized in comparison to its counterparts in search, social and programmatic display.
The transactional, and largely last-click nature of the channel, long perpetuated discount-driven behaviors of brands and consumers alike, fueling the channel’s somewhat inconsequential reputation. And while improvements in attribution technology have enabled greater diversification of partner types, including a greater role from content partners and creators, there is still considerably more work ahead.
Join accomplished digital marketing leader and acclaimed Professor of Marketing, Greg Coleman, as he moderates a panel of industry executives and CEOs including Matt Gilbert of Partnerize, Mike Jaconi of Button and David Perpich of the New York Times/The Athletic for a candid discussion on what needs to happen to increase profile, credibility, distribution, and budgets for the partner channel.
Get a sneak preview below and complete the form to gain full access to the entire executive panel recording today!