Data deep dive:

Driving incrementality with path to purchase optimization


Today’s customer-controlled purchase journey requires
brands to be ever-present in order to achieve results

Seeking cost-controlled customer acquisition, marketers are leaning into the partnership channel as a scalable alternative to subsidize their primary sales and marketing channels–a solution that creates the operating leverage necessary to drive profitable growth. 

You'll learn the steps needed to:

  • Curate a diversified partner mix
  • Leverage transformational partnerships
  • Properly measure reporting
Download the eBook today!