Welcome to "Mapping the New Era of Performance Marketing"! This session explores the seismic shift into a machine-mediated market and the rise of the zero-click era. Bringing together industry experts from Partnerize and Profound, the discussion maps out a complete closed-loop framework required to bridge the gap between upstream AI influence and downstream commercial value. The panel honors the need for a new economic infrastructure by detailing how modern brands can leverage data from Vantage Point and Profound to measure visibility, identify content gaps, and effectively reward publishers pushing boundaries within answer engines.