When the intersection of discovery and conversion becomes essential, high-intent shopper engagement must become infrastructure. Industry experts explore how luxury brands are disrupting traditional bottom-of-the-funnel attribution, creating a full-funnel era where brand consistency, storytelling, and protection remain crucial to driving performance. The panel unpacks how brands, agencies, and publishers can build collaborative frameworks and hybrid models to measure lifetime customer value, sustain growth, and reward trusted voices through strategic, long-term partnerships.