In this video, Matt Gilbert, the CEO of Partnerize, discusses the transformative impact of AI on the partnership ecosystem and the need for strategic adaptation in the rapidly changing market landscape.

He highlights the seismic shift in business dynamics and the vital role AI plays in turning data into a competitive advantage, emphasizing that standing still is not an option in this new era. The discussion centers around embracing AI-driven opportunities to redefine partnerships, enhance competitive intelligence, and ultimately drive unprecedented growth in the industry.

• The shift from transactional to recurring business models, exemplified by the 'subscription economy,' has influenced many business categories, including the concept of the 'partnership economy.'
• The rise of AI and intelligent systems is redefining business operations, creating a 'machine mediated market' where AI plays a crucial role in data analysis and strategic decision-making.
• The recent acquisition of Connecto by Partnerize aims to enhance AI capabilities, providing customers with advanced tools for competitive insights, fraud detection, and strategic partner discovery.