THG is a leading, global e-commerce technology group and brand owner. Powered by its proprietary, complete e-commerce platform, THG Ingenuity, provides digital experiences for FMCG, beauty and retail brands globally, creating a seamless experience for consumers.
THG built a portfolio of leading digital beauty, health, wellness, and sports nutrition brands which form three key businesses: THG Beauty, THG Nutrition and THG Ingenuity. All these brands run on THG Ingenuity, which acts as their operational backbone, ensuring top-notch supply chain management and customer service.
In this extremely rare and undoubtedly sparky fireside chat, Adam Knappy, Chief Marketing Officer at THG, sits down with Partnerize's Sean Sewell to discuss how brands and partners can succeed in e-commerce, partnerships, and affiliate marketing. Adam emphasises the importance of using the right technologies, and having the right people, attitudes, and partnerships to win in this space.
Join the conversation to:
- Learn about common myths in affiliate marketing and Adam's take on the future of browsing without cookies, the value of first-party data, and why the "last click" approach isn't effective.
- Understand the crucial role of technology infrastructure in boosting affiliate success and how minimising technical complexities is key.
- Discover how THG's digital strategy leverages AI, making it one of the most AI-enabled businesses on the globe, and how you can use generative AI in your affiliate strategy.
- Explore the full-funnel impact of influencer marketing and how it contributes to overall success across various channels
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Adam Knappy CMO & CEO of Media - THG |
