As partnership management technology evolves, offering greater sophistication in tracking, measurement and reporting capabilities, there has been a noticeable uptick in interest and adoption of partnership and affiliate marketing strategies amongst marketers previously skeptical of the channel's potential.
Recent insights from eMarketer reveal that approximately 60% of marketers are now incorporating affiliate marketing strategies across all stages of the purchase funnel. Partnerize reports a significant year-over-year increase of over 20% in partner revenue, while Google has observed a surge in search volume related to affiliate marketing. These trends underscore a clear rise in the uptake and activity within the channel.
Successful brands are embracing a unified cross-business approach to partnerships, where teams and partner types collaborate throughout the customer journey to cultivate enduring, multi-faceted partnerships that unlock valuable opportunities.
In this session, senior industry leaders from all sides of the affiliate ecosystem will:
- Examine the role of the partnership and affiliate channel within the broader marketing landscape, reflecting on its evolution in recent years.
- Share perspectives on the significance of the channel for their respective organisations in 2024 and beyond.
- Share insight into the category challenges that are holding them back from investing even more in partnerships.
- Discuss effective strategies for influencing and garnering support from senior leadership within their organisations and enhancing visibility and impact across different business functions, to benefit the entire organisation.
This session will provide invaluable senior-level insights into the evolving landscape of partnership and affiliate marketing, and shed light on its growing importance in the marketing mix and its potential for driving business success.
Jenny Cossons |
Julia Deutsch |
Matthew Higgins |
Sam Richards |
