In this brand panel, it’s over to fashion, beauty, luxury, and travel leaders to talk about how they balance tried-and-tested partner types against newly-emerging partner types, as they diversify the partner portfolio and deploy new tactics through the full-funnel stages.
This balance of traditional partners with innovative new tactics hasn’t just enabled revenue growth, it’s allowed the affiliate channel and the experts in it to have a much-deserved moment in the sun, which our panellists will share, with successes from their organisations.
Our panellists will explore:
- The various ways the consolidation of the funnel is seeing affiliate taking centre stage, informing multi-channel success for PR, social, and digital teams.
- How brands benefit from the real value of lower-funnel partner types like buy-now-pay-later (BNPL) and conversion optimization partners, who continue to shine and outperform other partner types in 2024.
- The innovative partners are leaning into streaming and CTV to drive engagement across the full customer journey.
- How leaning into new API-first technologies like card-linked offers (CLO) is driving exponential opportunity for incremental revenue gains AND enabling razor-sharp targeting and offer personalization.
- How brands, publishers, and technology partners can continue collaboration to expand the affiliate category within the wider marketing mix and support other channels.
Sofia Charalambous |
Phil Twigg |
Darren Colledge |
Makeda Seaton |
