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Partnerize migration fuels Protein Works partnership success.

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The setup.

Protein Works operates in a highly competitive marketplace with a well-established affiliate program. However, the brand was experiencing inefficiencies in engaging mid-tier partners and expanding the new customer base on its legacy platform. In line with their ethos of continual innovation, Protein Works went to market to find a best-in-class platform for partnership management, also seeking industry expertise that would support three key objectives:

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Protect

their publisher base and revenue share during key trading periods.

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Diversify

their partner mix to strengthen their position for the upcoming quarter.

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Recoup

lost customer share from the previous year due to legacy inefficiencies. 

Ultimately, Protein Works chose Partnerize’s software and the fully-managed Maximize services to unlock strategic support from award-winning experts and advanced technology capabilities. 

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The treatment.

With guidance from Partnerize’s account strategists, the brand launched campaigns in seven markets, optimized their commission model, and engaged premium content domains to boost engagement. Protein Works also expanded into non-traditional partners like card-linked offers (CLO, and comparison shopping services (CSS), to diversify revenue streams and improve efficiencies. Trusted relationships and real-time insights enabled swift campaign optimization, highlighting Protein Works’ adaptability and commitment to success in a competitive affiliate landscape.

We had key goals for migrating to Partnerize: protecting our publisher base and revenue during a crucial period, while diversifying our mix to start the quarter strong. Partnerize delivered and provided the strategy and support to confidently pursue new initiatives. We've built a solid foundation and are excited about the potential ahead—we're just beginning to explore what's possible with Protein Works.

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Nichol Callaghan
Digital Marketing Director, Protein Works

The results.

A three-pronged approach—focusing on high-quality recommendations, collaborative teams, and premium content—drove impressive results for Protein Works. Their commitment to optimization and strategic expansion, along with quick decision-making and flexibility, helped Protein Works secure partnership success. 

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Grew their new customer base by 50% within 3 months.

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+53% year-over-year return on ad spend (ROAS) increase

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+20% boost in new customer order share

4

Surpassed their total revenue goal by +130%

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Interested?

See how the Partnerize Partner Management Platform can help you scale your partnership programs, diversify revenue streams, and ensure outstanding brand protection.

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