Sharpen your pencils, marketers! Back-to-school shopping season is just around the corner, and Partnerize is ensuring that your partnership strategy scores an A+ with our one-stop-shop partner program planning hub.
Your complete back-to-school affiliate planning strategy
When it comes to back-to-school shopping, the National Retail Federation (NRF) and Prosper Insights & Analytics report that over half (55%) of respondents began their shopping earlier this month while the vast majority (86%) still had at least half of their shopping left.
Learn how to deploy an effective back-to-school strategy
Make the most of each partner category with optimizations specific to partner type by understanding their key benefits and how you can propel them to reach and convert their target audiences during the back-to-school season.
8 “Musts” to set your partnerships up for success
Check the box on time-sensitive “musts” that enable you to prioritize action items that posture your program for growth, optimize Partnerize technology features and maximize revenue in the coming months.
Additional Resources
Pro tips for serving up creative content
Partners rely on a variety of relevant creative content in their partner programs–content that enables them to provide their audience with the most up-to-date promotions and messaging.Ensure that you are serving up content that fuels partner campaigns with these pro tips.
Choose your own finish line: Measuring success with Partnerize’s KPI dashboard
Measuring success is a critical component of partnership marketing lifecycle management–pulse checks that should take place throughout the lifetime of a campaign. Learn how to automate an ongoing evaluation of results that support advertisers in reaching goals.
Evolve beyond last click with spend allocation tools from Partnerize
While the partner channel gives marketers necessary payment flexibility to achieve omnipresence, evolving beyond the channel’s historical last-click payment model is the secret sauce for maximizing the benefits of partnerships–a progression easily achieved with the Partnerize platform’s suite of spend allocation tools. Learn more in our ebook.
Recent blog posts
Partnerships May Be Retailers’ Greatest Gift This Holiday Shopping Season: The Partnerize Holiday Hub
While the holidays and the macro-economic challenges that are attached to it may shine a light on the efficacy and efficiency of the affiliate channel. When you examine the research, the data and the fact that the affiliate ...
For Partnerize's part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients' and partners' holiday strategy and execution plans. So, let's take a look at 2021's Singles' ...
7 Action Items for Combating Inflation and Excess Inventory Challenges with Partnerize
Marketers faced with the challenge of disburdening themselves of excess inventory while enticing budget-conscious audiences with their holiday promotions should lean into the partnership channel for its ability to find and convert target audiences at scale. Specific to ...
Holiday Season Prep: 5 Tips for Staying Engaged with Your Partners
Half of consumers intend to kick off their holiday shopping by Halloween–‘holiday creep’ fueled by inflation, inventory challenges and shipping delays among other retailer hurdles. With Partnerize, marketers have the flexibility to quickly reach their target audiences ...
