tvScientific: Charging advertisers only if a campaign’s desired outcome happens

tvScientific introduces the first platform enabling advertisers to purchase CTV ad inventory based on Cost-Per-Outcome (CPO), making TV accessible and measurable for all brands and apps. This innovative approach shifts focus to real outcomes and sales lift, surpassing traditional reach and frequency models. Unlike CPA, CPO tracks a broader range of campaign outcomes. Despite its TV focus, tvScientific adopts a digital-first approach, emphasizing outcomes like cost per action, cost per install, and cost per form fill. The platform seamlessly connects CTV/OTT ads with actual outcomes on a 1:1 deterministic basis, establishing tvScientific as a global leader in delivering measurable ROI through CTV campaigns.