With almost 30% of the global population falling into this age bracket, right now Gen Z is the consumer demographic to watch. However, with their trends and habits refreshing as regularly as their social feeds, it can be a challenge for ecommerce companies to win their long-term shopping loyalties.
In this Partner Perspective session, Student Beans joined Partnerize to take you through the trends, behaviour, and building blocks of Gen Z. Focusing on this demographic's core characteristics and their unique way of navigating the world, Mark Walker, Chief Revenue Officer at Student Beans pinpoints exactly how this influences their shopping habits and brand loyalties.
Showcasing their in-depth knowledge of this audience, you will learn strategies and hear real life client case studies for reaching Gen Z during the challenging era of COVID-19, examining the trends and purchasing habits that are here to stay.