Optimising partnerships for a full funnel solution

Brands and advertisers need to get creative with their marketing strategies to retain and acquire new customers, as they become more conscious of their purchase behaviour. 

Partnership marketing has evolved rapidly and is a cost-effective and multifaceted tool for digital marketers to add to their marketing mix. What was once considered to be just coupons and cashbacks, it has now expanded across a range of new and different partner types, covering all funnel stages.

Download this eBook to learn more on:

• Stages of the Partnership Funnel and the list of Australian partners under each category.
• Commissioning options for each stage of the funnel.
• Commissioning strategies for different types of partner.
• How to get started with Partnership Marketing and more.