Future-proof performance tracking for a 50% mobile market.
Consumer favorability toward mobile activity continues with a growing trend to transact via smartphone and tablet, with US mobile conversions projected to surpass 50% of online retail sales in 2027—a year earlier than initially forecasted. And, there is no sign of mobile activity slowing, with 80% of digital buyers expected to be shopping via retail apps in the next three years.
As on-the-go commerce and mobile activity continue to surge, marketers with apps, mobile responsive or mobile-first experiences must contemplate the downstream effect for providing consumers with the seamless experiences they demand. At the same time, advertisers must ensure that they have accurate, future-proofed tracking solutions in place that encompass mobile events and support holistic data collection—infrastructure critical to gaining insight into the value of performance-based channels.
The Partnerize mobile tracking SDK:
Persistent, actionable tracking of mobile app events.
Partnerize empowers mobile-first advertisers to deliver a seamless consumer experience without compromising data accuracy through the Partnerize SDK, web-to-app, app-to-app and in-app event tracking. While legacy tracking infrastructure fails to connect the dots when a user switches devices or opens an app, the Partnerize SDK ensures persistent tracking that results in reliable data—tracking resiliency despite ad blockers and evolving privacy changes.
Key benefits of the Partnerize SDK include:
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Holistic attribution Accurately track conversions across web-to-app and app-to-app journeys to ensure partners are equitably rewarded for value provided.
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Future-proofed tracking Built-in Custom Tracking that leverages your brand domain to capture partner channel performance in lieu of the Partnerize domain (prf.hn), eliminating risk of broken tracking caused by ad blockers and ITP restrictions.
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Zero third-party reliance Keep mobile app event tracking a part of your performance tracking infrastructure to bypass relationship management, integration lags, troubleshooting delays and added cost.
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Robust reporting Capture and pass unlimited metadata such as SKUs, customer types and voucher codes directly from the app for single-destination insights into the mobile consumer journey.
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Simplified partner experience Provide partners with universal deep links that ensure accurate tracking across desktop, mobile and app.
Considerations for choosing the right mobile app tracking solution.
When implementing mobile app tracking solutions, Partnerize advertisers are choosing between the platform’s mobile tracking SDK or a third-party mobile measurement provider (MMP).
Choosing the Partnerize SDK and your mobile tracking solution carries key benefits over MMPs, including:
Future-proofed tracking
Evolving browser changes from Safari, Firefox, and Chrome make cookie-based tracking impossible—a tracking type that has historically been relied on by many performance programs. The Partnerize SDK does not rely on cookies to track mobile activity or events and is therefore not impacted by ongoing browser changes. Further, our enhanced mobile tracking SDK includes Custom Tracking, a solution that leverages your brand domain to capture partner channel performance in lieu of the Partnerize domain (prf.hn), effectively mitigating the risk of ad blockers and complementing future-proofed tracking infrastructure.
Site and app performance
On-site experience and load times are not affected by the Partnerize SDK to ensure that consumers can continue to enjoy the streamlined experience that you’ve curated.
Ease of integration
Partnerize makes it simple to implement mobile app tracking with package managers for both iOS (Swift Package Manager) and Android (Maven Repository) provided your app meets the following conditions:
Platform
Minimum OS / SDK Version
Required Toolset / Compiler
iOS
iOS 15
Swift 5.0+
Android
Android 8.0 (API 26)
Compile SDK 35
Ready to future-proof your mobile strategy?
Don’t miss out on the advanced visibility and enhanced in-app event tracking available only in the newest release. Whether you’re using the Partnerize SDK for the first time or updating to the latest version, implementation is simple and ensures your data remains accurate as the mobile landscape evolves.
