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Client success story

Partnerize service team & platform afford Mitchell Gold + Bob Williams high-end affiliate outcomes

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The set up

Like many brands across varying verticals, artisans of comfort and luxury brand, Mitchell Gold + Bob Williams (MG+BW) were looking to drive new, diversified revenue streams. New to the affiliate channel, MG+BW sought education and expertise when it came to working specifically with content partners inside a pay-for-outcome model. As a high-consideration purchase where quality matters and the relationship is long-term, MG+BW sought those attributes in a partner with channel expertise and know-how who can expedite results through advanced technology.

The Partnerize treatment:

Delivering a thoughtful, bespoke affiliate experience through the combination of software and service

Leveraging the platform's partner discovery tools, the team was able to deliver on expanding the affiliate program through targeted recruitment and activation. They easily identified and targeted a diversified array of partners with the greatest potential to drive revenue through the platform's discovery tools and rewarded specific content partners through dynamic commissioning and attribution functionality.

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The results

The affiliate channel remains MG+BW’s strongest channel for return on investment (ROAS). In fact, their success in the affiliate channel has prompted an exodus from their other channels to increase their affiliate channel investment. They're now strategically working with diversified affiliate partner types including content, and influencers in conjunction with lower-funnel partners.


Content partners

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Traffic driven by content partners

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Of total revenue driven by content partners

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Return on ad spend (ROAS)

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Increase in AOV from content partners vs program AOV overall

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MG+BW case study

Access our case study and find out how Partnerize delivered a thoughtful, bespoke affiliate experience for Mitchell Gold + Bob Williams through the perfect combination of software and service.

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