Partnerize service team & platform afford Mitchell Gold + Bob Williams high-end affiliate outcomes
The set up
Like many brands across varying verticals, artisans of comfort and luxury brand, Mitchell Gold + Bob Williams (MG+BW) were looking to drive new, diversified revenue streams. New to the affiliate channel, MG+BW sought education and expertise when it came to working specifically with content partners inside a pay-for-outcome model. As a high-consideration purchase where quality matters and the relationship is long-term, MG+BW sought those attributes in a partner with channel expertise and know-how who can expedite results through advanced technology.
The Partnerize treatment:
Delivering a thoughtful, bespoke affiliate experience through the combination of software and service
Leveraging the platform's partner discovery tools, the team was able to deliver on expanding the affiliate program through targeted recruitment and activation. They easily identified and targeted a diversified array of partners with the greatest potential to drive revenue through the platform's discovery tools and rewarded specific content partners through dynamic commissioning and attribution functionality.
"As a brand whose foundation is built on the tenets of luxury, quality and detail, when it came to selecting an affiliate provider, it was paramount that the provider not only understood our customers' needs, but also possessed the expertise to guide us along the way. We found both elements fulfilled in Partnerize.
Our service team focused on strategy and execution while the platform afforded us a transparency that made our affiliate program efficient and results immediate. In fact, the affiliate channel remains one of our highest performing digital channels—so much so that we continue to invest in the channel and look for new opportunities to engage and acquire new customers to grow our business and our brand."
Sarah Sheldon
Sr. Director, Ecommerce, Mitchell Gold + Bob Williams
The results
The affiliate channel remains MG+BW’s strongest channel for return on investment (ROAS). In fact, their success in the affiliate channel has prompted an exodus from their other channels to increase their affiliate channel investment. They're now strategically working with diversified affiliate partner types including content, and influencers in conjunction with lower-funnel partners.
56
%
Content partners
74
%
Traffic driven by content partners
32
%
Of total revenue driven by content partners
12
:1
Return on ad spend (ROAS)
150
%
Increase in AOV from content partners vs program AOV overall
MG+BW case study
Access our case study and find out how Partnerize delivered a thoughtful, bespoke affiliate experience for Mitchell Gold + Bob Williams through the perfect combination of software and service.
