Mega-influencers and celebrity sponsorship large follower bases can undoubtedly provide brands with substantial reach to their products or services.
With nano and micro influencers making up a considerable percentage of influencers, it’s no surprise that many brands are turning to them to broaden and strengthen their influencer marketing campaigns. In fact, nano or micro influencers actually provide much better engagement and authenticity with their audiences which can ultimately result in sales. If this powerful segment of influencers is not on your radar, then perhaps it’s time to reconsider.
In this eGuide we will take you through:
- What constitutes a nano and micro influencer
- Why they are worth your time and investment
- 6 considerations for working with nano and micro influencers
Download the eBook today!