Maximize partner channel revenue with persistent tracking regardless of device type

As mobile usage and commerce activity continue to increase, marketers with apps, mobile responsive or mobile-first experiences must contemplate the downstream impact for providing consumers with the seamless experiences they demand. Additionally, marketers must evaluate strategies at a channel level to maximize profitable growth and eliminate performance and optimization obstacles—elements that, if left unattended, will result in inaccurate data that undervalues performance-based channels.