Unleashing the potential of Oracle NetSuite's North American affiliate program on the Partnerize platform

Despite B2C’s historical dominance in the affiliate channel, B2B programs have experienced significant growth with some reporting nearly 120% GMV growth 2021-2022, signaling a huge opportunity for B2B marketers to capitalize. Yet, too often the playbook for success here is elusive.

Watch this informative webinar as we delve into a case study of the challenges faced by Oracle NetSuite's North American affiliate program and explore the strategic initiatives undertaken by AIM, key partner, MVF Global, and Partnerize to optimize lead conversion. We’ll share insights, best practices, and actionable strategies that can transform your own B2B affiliate marketing programs, enabling you to unlock the full potential of your marketing efforts and drive remarkable results.

• Learn why now is the time to start your B2B affiliate program
• Gain an understanding of the challenges in lead qualification within a B2B affiliate program and how to overcome them with the proper partner mix, strategies and incentives
• Discover best practices to enhance B2B program performance

Presenters:
Jason Lilien, Sr Director of B2B, All Inclusive Marketing
Ranga Bodla, VP, Field Engagement and Marketing, Oracle NetSuite
Joe Yau-Schofield, Managing Director Paid Media, MVF Global