The 2025 back-to-school season is set to be bigger than ever, with spending projected to reach a record $128.2 billion. Shoppers are starting early to get ahead of price increases and secure the best deals.
To stand out in this competitive market, you need a smart, targeted strategy. Our eBook, "Tips and Tricks to Maximize Back-to-School Shopping," shows you how to tailor your marketing approach by partner type.
