Join Carla Stevens, Tajieha, and Viviana as they explore how luxury brands are evolving their affiliate strategies beyond last-click attribution. This on-demand session highlights the shift to full-funnel approaches that balance brand awareness with performance, the growing impact of buy now, pay later options, and how data, analytics, and AI help maintain brand integrity and optimize partnership success in a changing market.

Speakers:
Danielle Hiam, SpaceNK • Karla Stevens, LYST • Viviana Lozada, AmiParis