Client Success Story:
Affiliate Marketing Fuels Lucky Brand’s New Customer Acquisition Challenge
While fashion retailer Lucky Brand was operating in the affiliate channel, they were lacking a holistic strategy to accelerate new customer acquisition through that channel. Up until this time, they had primarily partnered with coupon and deal sites and were looking for ways to expand their partnerships to include top-of-funnel partners including bloggers, influencers, mass media publications and loyalty partners that were aligned with their brand and could introduce them to new audiences.
Download our case study to learn how Lucky Brand partnered with MERGE to expand its partnership program on the Partnerize platform to deliver high-converting traffic and high-quality revenue.