When developing partner channel strategies, diversifying your partner makeup is critical to expanding reach and tapping into higher lifetime value consumers.
Reaching and incenting target audiences requires marketers to maximize the benefits of both traditional and transformational partnerships–diversification that can’t be supported by one-size-fits-all optimization.
Download A transformative opportunity: How brand-to-brand partnerships accelerate growth to:
- Gain insight into the benefits of a diverse partner program that taps into both traditional and transformational partner types
- Access pro tips for garnering consumer attention and advocacy via brand-to-brand partnerships
- Understand transformational partnership must-haves to set your collaborations up for success
Download the eBook today to learn more!