How affiliate supports Japanese expansion for Partnerize clients
For global brands, Japan represents a compelling opportunity: a well-developed, highly sophisticated market that calls for a tailored, data-informed strategy. Affiliate marketing has emerged as a powerful tool for building trust, increasing revenue, and maximizing performance in this unique landscape. With localized expertise, deep insights, and a broad partner network, Partnerize has helped global brands achieve meaningful results in Japan.
The set up
Each brand had distinct goals for their affiliate efforts in Japan:
The treatment
Partnerize worked closely with each brand, providing a dedicated Japanese Customer Success Manager and Services Lead to tailor strategies based on individual objectives.
For the two global travel and one health and wellness brand, they:
Developed culturally and seasonally relevant campaign plans.
Introduced incentives for high-performing partners, including content-based partners and subnetworks.
Recruited emerging affiliate types such as Buy Now, Pay Later (BNPL) platforms and Card-Linked Offer providers.
For the two global fashion brands, they:
Expanded awareness and customer reach by partnering with exclusive membership platforms, employee perks programs, and student benefit channels.
Collaborated with Japanese subnetworks to amplify visibility through local publisher networks.
For the global software brand, they:
Hosted a webinar introducing their affiliate program, covering the basics of affiliate marketing and the Partnerize platform.
Featured a dedicated affiliate program booth at their flagship Japan Summit to boost awareness.
Created custom sign-up pathways to streamline partner recruitment and drive program engagement.
The results
With localized strategies and strong in-market support from Partnerize, these brands saw impressive early-stage success in Japan:
Interested?
See how the Partnerize Partner Management Platform can help you scale your partnership programs, diversify revenue streams, and ensure outstanding brand protection.
