MandM Direct have approached partnership as a primary sales and marketing channel for the brand and have had exceptional success in doing so. In this session, we are joined by Phil Twigg and April Roberts from MandM to discuss the journey they’ve been on to have partnership embraced by the wider organisation and poised to deliver ongoing success at scale. This case study in true channel prowess provides a great example of how brands can realise the true power of partnership and ultimately gain the buy-in it deserves.
