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For Affiliate Marketers, Brand Safety is the Always-On Cornerstone of Every Successful Program

Thanks to a powerful performance model that lends to notable cost efficiencies, affiliate marketing has grown into a successful primary sales channel for savvy marketers. Offering reliable operating leverage, and omnipresence while helping mitigate cost across the wider mix of consumer touch points (read paid channels), with affiliate in the mix, marketers are free to drive profitable growth. Yet, with this omnipresence, comes the very real yet less-welcome odds for potential brand threats to safety and integrity, channel conflict and bad actors within the channel. This makes the need for an always-on brand safety solution imperative to combatting these bad actors while keeping the rules of partnership engagement in harmony. In this session, join BrandVerity Co-Founder, Dave Naffziger, as he breaks down what marketers need to do to ensure brand safety is an integral part of their affiliate foundation and their overall approach to partnerships.

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