Client success story

Goalie Monkey scores big by making bottom to top-funnel partner switch with Partnerize

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The set up

Following the lows of the pandemic, like so many other brands, hockey equipment and apparel retailer, Goalie Monkey, was experiencing prolonged stagnancy. Working with last-click partners in the affiliate channel simply wasn’t netting them the pre-pandemic-level revenue necessary for growth.

The treatment

Using the Partnerize Discover technology, high-value content partner, GoalieCoaches, was recruited from a competing platform where they were successfully promoting Goalie Monkey’s biggest competitor. With an agreement to be assigned Preferred Partner status and receive a set commission rate in exchange for providing ongoing placements, attribution was shifted from all last-click partners and applied to Goalie Coaches.

The results

Within roughly a year, GoalieCoaches.com has generated $265K in incremental revenue for Goalie Monkey with 19% of that total revenue (roughly $50K) the direct result of being assigned Preferred Publisher status. In total, the Partnerize treatment enabled Goalie Monkey to make over $400K in incremental revenue from their biggest competitor since the start of the relationship with Goalie Coaches in mid-2020.

"Following the lows of the pandemic, the Partnerize team had the foresight to know we could win big by making a switch from bottom-funnel partners to rich content partners and just like that, they recruited a sought-after publisher, offered Preferred Partner status, and the partner left their network (and our competitor) in favor of a better platform and more robust commissioning. We couldn’t be more pleased with our results."

Joe Macias

Director of E-Commerce & Digital Marketing

Goalie Monkey case study

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