The set up
Following the lows of the pandemic, like so many other brands, hockey equipment and apparel retailer, Goalie Monkey, was experiencing prolonged stagnancy. Working with last-click partners in the affiliate channel simply wasn’t netting them the pre-pandemic-level revenue necessary for growth.
The treatment
Using the Partnerize Discover technology, high-value content partner, GoalieCoaches, was recruited from a competing platform where they were successfully promoting Goalie Monkey’s biggest competitor. With an agreement to be assigned Preferred Partner status and receive a set commission rate in exchange for providing ongoing placements, attribution was shifted from all last-click partners and applied to Goalie Coaches.
The results
Within roughly a year, GoalieCoaches.com has generated $265K in incremental revenue for Goalie Monkey with 19% of that total revenue (roughly $50K) the direct result of being assigned Preferred Publisher status. In total, the Partnerize treatment enabled Goalie Monkey to make over $400K in incremental revenue from their biggest competitor since the start of the relationship with Goalie Coaches in mid-2020.
"Following the lows of the pandemic, the Partnerize team had the foresight to know we could win big by making a switch from bottom-funnel partners to rich content partners and just like that, they recruited a sought-after publisher, offered Preferred Partner status, and the partner left their network (and our competitor) in favor of a better platform and more robust commissioning. We couldn’t be more pleased with our results."
Goalie Monkey case study
Following the lows of the pandemic, like so many other brands, hockey equipment and apparel retailer, Goalie Monkey, was experiencing prolonged stagnancy. Working with last-click partners in the affiliate channel simply wasn’t netting them the pre-pandemic-level revenue necessary for growth.
Learn how the brand achieved success by making a bottom to top-funnel partner switch with Partnerize.