FOXTEL THINKS OUTSIDE THE BOX AND DRIVES 172% GROWTH IN THE PARTNER CHANNEL.
Found in over 2.8 million Australian homes, Foxtel is one of Australia’s most dynamic media companies, delivering a diverse subscription television service to both regional and metro areas. In 2015, Foxtel wanted to diversify its digital media spend and started its partnerships journey. With a dedicated in-house performance specialist, Foxtel now manages its marketing partnerships directly, resulting in a 172% increase in conversions YOY.
- 328% Growth in Conversions During Rebrand Month
- Significant Time Savings
- 172% Increase in Conversion YoY