FENDER IMPROVES CUSTOMER LIFETIME VALUE THROUGH NON-TRADITIONAL PARTNERSHIPS WITH UNIQUE REWARD STRUCTURES
Fender’s objective was to expand out of the traditional templated affiliate network solution. They came to Partnerize for the flexibility and quality of technology to deliver a program that was uniquely their own. This program would reward partners for a subscriber’s lifetime value, offer superior data collection, and would appeal to a non-traditional partner like a guitar retailer.
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