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Customer Case Study

Fender Guitar

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UNIQUE PARTNER PROGRAM WITH DIRECT INTEGRATION AND PARTNER REWARDS FOR  CUSTOMER LTV

Fender’s objective was to expand out of the traditional templated affiliate network solution. They came to Partnerize for the flexibility and quality of technology to deliver a program that was uniquely their own. This program would reward partners for a subscriber’s lifetime value, offer superior data collection, and would appeal to a non-traditional partner like a guitar retailer.

  • 34% Conversion Rate Increase
  • 12,000+ Program Trials in 3 Months
  • Increased Customer Retention Rate

 

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