Partnerships to power through the era of uncertainty.
In these times of uncertainty, with growth slowing and consumer confidence the lowest rate on record, advertisers and partners working and learning together has never been so important.
As performance marketers, we’ve already benefited from the great shift to e-commerce through the last few years and have reaped the rewards of the e-commerce bubble. Now as the market readjusts, it’s time to capture those new consumer shopping behaviours and drive traffic and revenue via tried and tested partner marketing strategies.
In this eBook, we’ll showcase how brands can leverage the ad spend white space in affiliates and partnership to drive better top and mid-funnel awareness, and rely on the strength of the category to provide incremental growth opportunities across all key performance metrics.
