PARTNER MARKETING: A BRAND DEFENSE AGAINST MEDIA CONSOLIDATION
AS Digital Advertising spending has grown, a relatively small number of companies have captured a majority share of total media investment.
Many marketers want to identify alternatives to placing all of their digital investments in just a few seller hands. While they appreciate some of the benefits of media consolidation, they also see potential risks to their bargaining power. If you are interested in identifying alternative ways of connecting with customers and prospects, partnership may offer a great way forward. Learn why and how in this new Partnerize eGuide.
Download the eGuide and learn:
What the current media seller landscape looks like
Why consolidation is occurring, and how it may make it more difficult for brands to reach, connect and persuade consumers
How partnership can help brands address consolidation challenges
What steps you can take to capitalize on partner marketing for your business
Download this free eGuide and explore the topics of media consolidation and partnership.