Affiliate marketing drives a major share of brand sales for most leading companies, and lots more growth opportunities are available. But many companies are slow to invest more in affiliate. Is the problem rooted in the name and history of this industry? Download this perspective and find out!
How the early history of affiliate affects how some leaders view the space
How perceptions of affiliate are changing too slowly given category growth
How rebranding affiliate might help us change category perspective quickly
Download this vivid perspective on the affiliate arena.