2020 was a hell of a ride for retailers.
Whilst we saw ecommerce in Australia accelerate beyond the growth predicted for the next five years, we also saw some retailers unable to pivot in reaction, and as a result, many came off the tracks.
As we begin to ramp up our performance programs in 2021, still with the implications of the pandemic looming over us, many brands are facing similar struggles. Plummeting prices with never-ending sales promotions are not a maintainable business strategy and not the prevailing way the partnership channel should be engaged.
Take a ride with Partnerize and Silverbean as they explored the ups and downs of the discounting rollercoaster and presented strategies for success when it comes to successfully managing discounting partnership strategies.
Access the on-demand webinar today by completing the form.