Dagne Dover Bags Its Legacy Affiliate Provider to Drive Content Partner Growth with Partnerize
The set up
With an aim of making life easier through problem solving and good design, performance bag company, Dagne Dover, wanted to work/focus specifically with content partners who were adept at sharing their brand story and key information about their products while engaging their audiences at all phases of the funnel.
The treatment
Dagne Dover’s migration to Partnerize from Rakuten was swift and easy, integrating and launching in under 20 days. Following the program launch, they utilized the Partnerize recruitment and activation engine, Discover, to easily find and recruit content partners. Further, by utilizing the platform’s Exclusive Code technology, they were able to optimize and incentivize content partners like relied-upon VOX Media.
In the first two months following launch:
86
%
of partners recruited and activated were content and content syndication.
88
%
of traffic-active were content and content syndication.
92
%
of partners recruited and activated were content and content syndication.
In the 12 months following launch:
56
%
of all joined partners were content and content syndication partners.
77
%
of active-by-traffic partners were content and content syndication.
82
%
of active-by-sales partners were content and content syndication.
"Working closely with right-fit content-oriented partners inside the affiliate channel was always a priority for Dagne Dover. However, our previous network would discourage this and it really hindered not only our channel experience, but more importantly, our channel growth. Coming to Partnerize and leveraging their recruitment and activation engine, Discover, catapulted our channel performance across the board and we couldn’t be more satisfied with our program results."
Nicole Weiss
VP of Marketing, Dagne Dover
The results
YoY (2022 compared to 2021)
58
%
Traffic increase
177
%
Conversion increase
162
%
Revenue increase
75
%
Conversion rate increase
400
%
Content partner relationship increase
Dagne Dover case study
Download our case study to learn how Dagne Dover was able to easily find and recruit content partners as well as optimize and incent content partners utilizing the Partnerize’s Exclusive Code technology.
