Consumers are growing increasingly aware of the risks associated with vulnerable personal information driving 48% adoption of ad blockers in the US–functionality that puts affiliate tracking at risk. In addition to affiliate tracking risks caused by ad blockers, Apple updates beginning with iOS 17 include Link Tracking Protection, which detects and blocks third-party tracking domains in Safari Private Browsing mode–a risk that may eventually include Partnerize.
Partners must update affiliate tracking links for advertisers that have implemented safeguards against ad blockers and privacy changes to ensure persistent, accurate tracking.
Take action:
Mitigate risk of affiliate tracking disruption despite the presence of ad blockers with Custom Tracking.
Partnerize provides advertisers with the tools necessary to futureproof tracking amidst ongoing browser updates. However, they must complement future-proofed tracking infrastructure with Custom Tracking, a solution that leverages an advertiser's brand domain to capture partner channel performance in lieu of the Partnerize domain (prf.hn).
Partners must update their affiliate tracking links for advertisers that have implemented Custom Tracking to ensure that:
Referred conversions are appropriately rewarded with persistent affiliate tracking necessary to earn commission.
Consumer activity is accurately attributed in reporting, providing insight into the true engagement and conversions your work generates for brands.
Tracking remains intact despite ad blockers and evolving browser updates that inhibit your performance and, ultimately, your commission.
Getting started:
Update affiliate tracking links for advertisers using custom tracking.
Maintaining accurate, persistent tracking for advertisers that have upgraded to Custom Tracking requires you to update all affiliate tracking links to reflect the change which can be completed by:
Option 1: Automate with Link Switcher
Automate current and future Custom Tracking link updates with Link Switcher, a single-click toggle within the Partnerize Tag, Link Switcher will:
RECOMMENDED
Future-Proof Links: Automatically convert legacy tracking URLs to Custom Tracking links for brand partners who have implemented safeguards against ad blockers and privacy changes.
Streamline Migrations: Automate link updates from Ascend to Partnerize for brands migrating their programs.
One-time implementation of the Partnerize Tag is required to activate Link Switcher.
Option 2: Manual Updates
If you prefer to manage the transition manually, you can update your affiliate tracking links by following our step-by-step guide.
While a temporary redirect is in place for legacy links, it is not a long-term solution. We ask that link updates be completed at your earliest convenience to avoid any disruption in tracking.
Questions?
Please don’t hesitate to connect with your partnership team or Support with any questions as you implement this change!
