A unique and diversified partner strategy—including content—is the here, now, and future of partner marketing.
To say the swell in content partner performance in affiliate marketing is a trend, doesn’t even come close to the truth. It’s been a steady rise for content partners—so much so that working with content partners and influencers has become the number one to-do on many CMO’s checklist. On Partnerize’s Partner Automation platform, content partners have demonstrated material year-over-year growth throughout 2020—unprecedented performance that validates the emergence of content partners as key contributors in the affiliate channel.
For too long, content creators were hindered from effectively generating meaningful revenue streams from the affiliate channel because of its last-click attribution model and a subsequent overreliance on correlative publisher types. With sophisticated commission allocation tools, content publishers can earn credit and compensation for their role in the conversion path that were previously unavailable in the category. Read this eBook to discover:
- Benchmark data that is indicating the shift in content partner performance
- Underlying factors for the rise in content partner revenue growth
- Reasoning behind why marketers SHOULD be willing to invest in content partners
- Five fast and actionable takeaways to get you on the road to working with content partners in no time
Don't fall behind the multitude of smart marketers who are wise to the momentum of content partners. Take the steps to capitalize on the opportunity this publisher type provides. Download this highly actionable ebook now.
