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Research Report

Getting the most out of marketing partnerships.

A partnership study of Australian C-Level Marketers and Executives.


How are CMOs approaching partnerships?

We wanted to understand the perception of partnership at a CMO level. Is the approach to partnership changing? How does it fit into a wider acquisition strategy? What challenges are CMOs facing when it comes to the channel?

Alongside CMO Australia and the IDG Research team, we surveyed 50 C-Level Marketers and Executives in Australian organizations to understand their approach to partnership marketing.

Discover the partnership trends and insights from in this research report.

Download the research report today!

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