DISCOVER HOW CHARLOTTE TILBURY TURNED MAKE UP ARTIST ADVOCATES INTO VALUABLE AFFILIATES.
Charlotte Tilbury is one of the world’s fastest growing beauty brands and some of its most loyal users are top makeup artists. In order to magnify this affinity via digital, and reward these superfans, the company created the Magic Makeup Stars program. This performance marketing program exclusively for leading makeup artists gives them VIP brand access and compensates them for every new customer they drive. This transformation of the traditional brand referral program sparked huge interest and differentiation and has quickly grown to account for 13% of total partnership revenue for the company.
- 1217% Campaign ROAS
- 91% Reduced CPA For Campaign
- 13% Increase In Revenue