The affiliate marketing landscape and certain affiliate types therein come with reputational challenges, and misconceptions about the value they can drive for brands.
Join moderator Jessica Henig, Senior Director of Partnerships at Partnerize, panelists, Tony Buglione, Senior Director of Business Development at Cartera, Eric Scudder, CPA and Sponsored Content Manager at Sovrn, and Kristine Locker, Founder and CEO at Locker, as they offer their partner perspective on:
Affiliate promotional types and how they can create confusion with brands and marketers
Misconceptions about affiliate marketing that stagnate some marketers’ potential for channel growth
Overcoming negative channel perceptions by building trust and fueling innovation
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